It’s true more women play the game now, than they ever did before. It’s a whole different story when it comes to leading it. Only 3% of leadership positions in Sport are occupied by women, when the Olympic Movement sets that goal at 30%. We are here to change that.
Stop leaving your candidacy to chance. Women Lead Sports is the definitive global blueprint for women ready to secure high-level nominations and win decisive elections in National and International Federations and Olympic Committees. We don't just 'teach leadership'; we engineer winning campaigns. From navigating the complex political machinery of global sport to mastering high-stakes negotiation and stakeholder buy-in, we provide the tactical edge required to gain power and keep it. Join a league of elite graduates who have transformed from mid-level candidates to Presidents, Secretary Generals, and VPs. Don’t just participate in the sport you love—lead it.
Whether you are an athlete in transition, a former professional ready to govern, or a dedicated staff member stepping into executive power—this is your arena. We serve the bold: the leaders already within organizations and the allies of women in sport who recognize that the right voices in the right rooms change the game for everyone.
Benefits - Our Participants gain
* Election & Nomination Victory
* Political Campaigns Strategies & Power Mapping Mastery
* Executive Presence & Authority
* Hybrid Negotiation & Communication (In-Person & Online)
* Global Network of Allies (150+ Countries)
* AI & Digital Leadership Integration
* Strategic Persuasion & Stakeholder Buy-in
* Policy Design & Resource Control
* Proven Long-Term Career ROI
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The Women Lead Sports program is designed for the high-level executive’s schedule. In 2026, we’ve integrated advanced technology and multilingual support to ensure you lead effectively in any language, anywhere.
Live Virtual Mastery High-impact sessions in small, elite groups focused on personal coaching. This format offers real-time strategy testing and immediate expert feedback.
Web-Based Learning A unique self-paced digital platform. Master the curriculum on your own schedule without compromising your current professional responsibilities.
The "Diamond Experience" A premium, 2–3 day in-person intensive for federations and teams. Gabriela Mueller - www.gabrielamueller.com - CEO and Founder of Women Lead Sports one of the industry’s top experts—deploys on-site anywhere in the world to transform your leadership first-hand.
We adapt to your needs with next-gen tech capabilities and expanded multilingual support, ensuring our methodology remains the gold standard for a new era of sports governance.
Three Different Formats
• We also work using technoqlogy, role plays, breakout sessions
• Interactive discussions
• Exclusive Invitation to selected Boot camp online live training sessions for Graduates of the Master Program
• Connection and networking in Live Boot Camps sessions with remarkable women in sports from over 80 countries and levels of leadership in summer, winter and para-sports
• Videos and exercises for you to go through at your own pace and dedicated platform and team to support you between sessions.
THE SESSIONS
Even if it’s digital, you’ll feel the closeness of in-person meetings, and nothing less. That was crucial to us. You’ll be in small groups to ensure maximum personalization, without missing the rapport that comes with building a supportive community of women leaders.
And because we’re able to work with flexible schedules that fit your timezone, you can participate in the sessions from the comfort of your home or office, wherever you are in the world.
THE TOPICS
Personal Power and Influence
, personal branding and impact
Stakeholder management and use of skills navigating politics
Self-awareness of personal leadership style, areas of development and strengths
Communication and Persuasion skills, inclduing AI and future-reaqdy skills
Negotiation skills
Networking, sponsoring, mentoring, and lobbying skills
Self-confidence, courage and assertiveness
Sport Electoral year and best practices, including the power of social media as leaders
Leading in male-dominated environments with success and authenticity.
I help sports professionals worldwide get more results, more often and with less hassle.
As an energetic and engaging executive communications coach, strategist, professional speaker, entrepreneur for 20 years. I’m an expert in Diversity, equity and inclusion in sports. I’ve been coaching sport leaders, elite athletes, Olympians, heads of international sport bodies, teams, coaches, and referees, go from grassroots to high decision makers in the sport industry.
My core areas are gender diversity, inclusion, public speaking, and electoral processes.
Additiaonally Our Global Network of Experts Our strength lies in our community. In addition to Gabriela’s leadership, we deploy a team of high-level experts drawn directly from our elite graduate network. These are multilingual leaders with deep experience in sports governance and professional training, stationed in different regions across the world. Whether you require local support, continental seminars, or regional strategic consulting, we have the right expert to meet your needs. To ensure the highest impact, please reach out—we will conduct a thorough needs analysis and match you with the specialist best suited to help your organization thrive.
The Olympic movement will see more women take up leadership positions in the future because Gabriela Mueller’s work.
Equal access and opportunity to participate in sport is a fundamental human right and it is this capacity for inclusivity that gives sport its true power. This program is concrete effort toward gender equality in sports
The program was timely, and it helped me clarify goals and strategy during my campaign. I want to secure table tennis' position as one of the world's leading sports as a modern, diverse, and unified world-class sport federation. Thanks to the Women Lead Sports community and program.
I am not the Para Badminton Athlete Representative for the Badminton World Federation BWF 2022-2025. Thank you so much for this opportunity and for giving me the push I needed. And will continue to need as I grow as a women in sports leader.
Gender equality is fundamental to make progress in sports and concretely in Athletics. The WLS program empowers women to gain self-confidence, and get nominated to leadership positions with concrete results.
We don’t just host sessions; we deploy interactive, game-changing experiences that build the leaders who run the world of sport. From athletes in transition to elite executives, we provide the political savvy, executive presence, and AI-ready skills to own your seat at the table. Join a powerhouse network of graduates across 150 countries through our Live Virtual bootcamps, self-paced Foundations, or bespoke "Diamond" on-site intensives. Guided by a global mission for gender equity by 2030, we transform high-potential talent into world-class leaders. The game is changing—are you ready to lead it?
With over 20 years helping women to be the “go-getters” we always knew they were, we hope to change the scale of diversity, and have women not just play the game, but lead the sport.
Clarify your goals, your leadership profile, and your vision
Leverage your unique strengths
Craft a unique brand as a leader
Communicate and influence in a virtual post-Covid world
Build trust with your stakeholders
Identify and express your worth
Influence and persuade key stakeholders to drive change
Navigate the complex world politics in sport and win elections
Lead aligned to your values
Leading in sports requires boldness, a vision, and the ability to execute on the right strategies. You will learn how to accomplish this.
Take smart and consistent action
Future dates/groups will be posted on social media for enrolment, follow us @womenleadsportsofficial on Instagram to take advantage of early-birds offers and more!
Stay tuned and change the game!
You get unique access to a dedicated training platform for women in sports.
Access to coaching/training live-classes led by Coach Mueller (wit over 20 years of experience training female talent in sports globally)
Access to 8-10 hour of video content, quizzes, resources, and web-based classes.
Invitation to be part of the bi-monthly live-web session with Coach Gabriela and other women from around the world that connect for lively Q&A sessions and valuable discussion to keep UpToDate in leadership.
Online behavioral assessment to accelerate results
Workbooks and other written resources, e-book to continue strengthening your personal brand and influence as a leader in sport in a post-covid world.
Investment & PartnershipsYour investment reflects the pathway you choose to accelerate your leadership. Whether you are an individual ready for the next level or an organization building a legacy, we have a tailored solution for you.
For Individuals: Ready to commit, enroll, and start leading? Email us at info at womenleadsports.com to receive the latest program fees and enrollment dates.
For Organizations: National Olympic Committees, International Federations, and Sports Associations looking to train groups can contact us at info at womenleadsports.com or relations at gabrielamueller.com for a private consultation and a bespoke proposal.
This program was created based on 20 years of proven successful coaching record, empowering thousands of women in sports worldwide, in all 5 continents. It is a real Online training. It is not a webinar, where most participants listen passively. It is not a traditional PowerPoint presentation online. This is a real “Live Virtual Leadership Training Gym” where your coach will ask you to practice, to get involved, to reflect, to take action, to get feedback, to train live, and to continue working after the session. It is enhanced by unique video content, web-training modules for you to strengthen your personal brand, influence as a leader in sports and make a difference.
WLS is action-oriented, purpose-driven, and transformative. We deeply care about you — our leaders and active participants. You will get support between sessions, via email, and the inspiration to keep up on social media.
We’re constantly updating and improving every aspect of the program, so the program you will take is adapted to this Post-pandemic.
Time investment varies by format, but all pathways require full engagement to ensure high-impact results.
Live Virtual Mastery: Estimate 5–7 hours per week (4–5 hours of live coaching + 2 hours of platform self-learning). Attendance and online completion are required for graduation. Duration: 4–6 weeks.
Web-Based Foundations: Estimate 8–10 total hours of self-paced work to complete the core modules.
The Diamond Experience: 2–3 intensive days. We advise a completely clear schedule from morning to evening for total focus, followed by a scheduled online follow-up session.
Global Community Access: Regardless of your chosen format, all participants are invited to attend our 2–3 annual global virtual workshops to stay connected and updated.
In WLS we do not cover how to secure funding, loans, or investment capital within sports or any area. Getting elected or winning elections is not a linear event. Having said that, this program will effectively empower you to face the reality of the low presence of women in leadership in sports and do everything you can to overcome it.
Logistics & Additional Costs For The Diamond Live Experience and all other in-person training, the hosting sports organization or individual participant is responsible for all logistics and additional costs. This includes travel to the physical location and accommodation for the duration of the experience.
WLS is for women and supportive men who wish to lead or get actively involved as executors and decision-makers in their sport or sport organization.
Leaders and decision-makers in the sport who wish to get either re-elected or continue going up the ladder of leadership and aspire to evolve.
Sportswomen who are active / or former athletes and now are ready to get involved and lead/decide/make change happen in their sports, sports policies, or sport organizations.
Sportswomen who wish to learn how to deal better with media and build a strong personal brand.
WLS is for committed beginners and also for evolving sports leaders who want direction, clarity, and skills.
Our participants in similar past training solutions include Olympians, leaders, team leaders, entry-level professionals, countries and territories, heads of national, regional, and continental sports federations, associations, National Olympic Committees, International Sports Federation, head or members of commissions, and more.
About 90% of all Women who are now leading sports organizations or decision-making positions in commissions, associations, federations, and national Olympic committees have gone through different versions of our programs in the past 12 years. This solution actually works.
Women Lead Sports is not right if you’re looking for traditional webinar solutions. Our program isn’t right if you’re looking to market to your fellow participants. WLS is a pitch-free environment, we do not allow commercial, political, or religious information to be distributed among members during the program or on common social media platforms/communities.
It’s also not right if you belong to the training and coaching industry (training provider). While you might get ideas on how to replicate online training programs, we highly recommend developing your concept and trust you got unique value to add.
This experience is not right for you if you hope to learn by osmosis. WLS is for action-takers who understand that real change happens with consistent, focused effort over time.
This is not a suitable program for someone looking for a cookie-cutter “plug and play” system to lead or a magic bullet to winning.
No. While most of our students are women, we have a powerful and growing audience of male leaders worldwide who are aware of the role they can play to support women on their journey as leaders. They are welcome too.
Definitely. The program is built in such a way that includes and respects regional differences, Our teaching and coaching style respects and acknowledges cultural and regional differences and values the profile of each participant and their unique contribution. The tools and strategies are applicable and adaptable to each region. We trust participants to select the best course of action as they implement their action plans.
Yes. We offer a limited number of philanthropic scholarships. Stay tuned and subscribe to our newsletter to know more about the guidelines to apply and get an alert when it’s live.
Once you submit your application and are accepted, we will send you detail. For now you should know we accept common credit cards including Visa, Mastercard, and PayPal.
For groups of five or more, we can also issue the possibility to pay via Bank transfer. Please email us at info@womenleadsports.com to get bank details and invoice.
If the issues are caused by Zoom or the WLS Team’s connection, we will re-initiate the session. Should the problem persist, we will suggest an alternative date to reconnect and offer the session. In case a participant’s connection fails or lacks the quality to connect, or brings in noise or interference to the session, we will kindly ask them to reconnect, check their tech requirements, and re-join when the problem is solved. Please check system requirements for ZOOM here.
After full completion of the entire program, you will get an electronic version of a Certificate of Completion, and a special mention on our social media platforms. You will also get adigital badge which you can add to your LinkedIn profiel or various platforms as proof of attendance or completion.
Have any questions? Please feel free to send us an email through this form or directly to info@womenleadsports.com
